67% of brands are spending more on influencer marketing this year, according to a new survey. Here’s where they’re diverting funds from and how they’re measuring results

• CreatorIQ released a new study that shows brands are investing more in influencer marketing. 
• Some are diverting the money from other areas, like paid advertising, as overall marketing budgets face scrutiny.
• Here’s what the study said about how and why brands are spending on influencer marketing in 2023.

Brands are funneling more of their advertising budgets to influencer marketing, new data suggests.